Many craft breweries are getting into the canning market for a variety of reasons.
Not only will canning allow a brewery to enter another corner of the market, but also increases advertising by allowing their beer to be visible in grocery stores and gas stations among other possibilities.
Consumers are requesting cans over bottles for a plethora of reasons. Beer in a can cools faster and cans protect beer from degrading UV light. Cans are portable and take up less space, advantages both for retailers and for consumers who want to take them camping, hiking or fishing. There's also more space on a can for design, decoration and advertising.
Boise River Canning is a fully mobile canning service bringing the canning line off the truck and into the brewery. This allows the canning line to be as close as possible to the brite tank, which helps ensure your beer is appropriately carbonated and as cold as possible when entering the canning line. By doing this, the quality of the beer increases, which is what BRC strives for.